If every pricing conversation you hear seems to assume you've already switched to IPS, this episode is your permission slip to step back and ask a better question. Katie Lamb, Director of Education at The Motherhood Anthology, unpacks why the pricing model you choose was never the real driver of profitability, and what actually is.
Topics Covered
Why the "IPS vs. all-inclusive" debate is a false choice, and the full range of pricing structures (hybrid, collections, tiered packages) that exist between the two
What IPS genuinely does well: emotional context, no sales ceiling, and meaningful tangible products for clients
Why revenue is not profit, illustrated with a side-by-side of two $2,500 clients whose hours and cost of goods sold lead to very different hourly rates
The three math mistakes that quietly erode profitability under any model: skipping your cost of doing business, giving away what makes your work valuable, and ignoring how much time each client requires
Why lowering your time investment per client is a legitimate profitability lever that deserves the same respect as raising prices
How to find your minimum per-session number, and how to choose the pricing structure that gets you there in a way that fits your market, your clients, and the business you actually want to run
You don't have to abandon a model you love because someone else earns more with a different one, and you don't have to adopt IPS to be taken seriously. You do have to make the math work. This episode gives you the framework to run those numbers with clarity instead of comparison.
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