In this episode of Pricing Heroes, we speak with Andreas Stauber, Founder and Managing Director of Resilient Value, a pricing consultancy focused on value-based pricing strategy and implementation. Andreas shares how his background at the intersection of business and IT shaped his approach to pricing, and explains why effective pricing depends not only on strategy and systems, but also on governance, data quality, change management, and execution discipline.
Key Topics:
Why pricing remains one of the most underestimated profit levers in business
How pricing complexity builds through exceptions, special cases, and unmanaged discounting
Building pricing strategies that reflect company values while reducing unnecessary complexity
Why pricing initiatives often break down after the design phase
How to build centralized pricing capabilities through diagnosis, executive alignment, and early prototypes
What value-based pricing requires beyond PowerPoint frameworks and theoretical value maps
Where AI pricing delivers value today, and why human oversight remains essential
Recommended Resources:
Books by Hermann Simon
Impact Pricing by Mark Stiving
Professional Pricing Society
European Pricing Platform
Pricing clubs and peer communities for pricing professionals
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