In this episode of Pricing Heroes, we speak with Alex Halkin, Founder and CEO of Competera, returning to the show two years after his first appearance in 2024. In that conversation, Alex predicted a major shift toward AI-driven, contextual pricing in retail. Today, he revisits those predictions, assesses how the space has evolved, and shares what's coming next — from autonomous pricing decisions to four-dimensional optimisation models and algorithmic trading-style speed.
Key Topics:
How AI adoption in retail pricing has accelerated since 2024, and why CIOs are now advocating for it rather than resisting it
Why contextual AI pricing is not for every retailer, and how to assess if it's right for your business
How advanced AI pricing algorithms use model routing to orchestrate multiple AI models to achieve holistic pricing outcomes
Whether AI is necessary for velocity ratio index (VRI) and lifecycle sell-through rate optimisation for seasonal inventory
Why some overstock problems are demand problems, not pricing problems
How macroeconomic volatility is making pricing resemble algorithmic trading
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