In this new episode of the Scaling E-commerce Podcast we interview Jacob Elbaum who is the CEO of Shivook.com, an agency specialized in all things CRO. Following a rigorous method of observation, testing, reiteration and discovery, Jacob discusses his novel approach to Conversion Rate Optimization relying on experimentation, investigation and the arduous process of evidence gathering to increase traffic based on solid and reliable data and a holistic understanding of a customer’s wants and needs in order to ultimately, convert more efficiently. Certainly all the hallmarks of the scientific method go into Jacob’s innovative approach so this is one episode you do not want to miss!
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