Most brands are optimizing for search engines that fewer people are using. Rachel Gilley, CEO of Clarity Global, is tracking what happens when your customers stop Googling and start asking AI instead.
In this episode, Rachel breaks down Generative Engine Optimization: why it matters, what it costs brands that ignore it, and how a consistent message across every touchpoint is now a technical requirement, not a communications nice-to-have.
She also makes a sharp distinction between mentoring women and sponsoring them, and why only one of those actually changes who gets funded.
What you’ll learn:
Why LLMs treat inconsistent brand messaging as noise — and simply ignore it
What Generative Engine Optimization (GEO) is and why it matters more than traditional search rankings
How a deliberate GEO strategy drove a 300% increase in AI citations for Monday.com
Why the human layer — strategy, nuance, reading a room — is the one thing AI cannot replace
The difference between mentoring women and actually sponsoring them
Why fewer female unicorns is a capital routing problem, not a capability problem
📋 Full episode notes + Rachel’s bio: https://womendisruptingtech.blog/2026/06/11/episode-156/
Every week, Women Disrupting Tech covers the decisions, patterns, and structural realities that female founders and investors rarely discuss in public but run into every time they meet. Follow to get it in your feed.
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