Matt sits down with Randy Vogel of Mesa Arts Center to explore what it takes to lead one of the country's most dynamic multidisciplinary performing arts campuses.
Randy shares how Mesa Arts Center became a catalyst for downtown revitalization, why performing arts centers must balance community impact with financial sustainability, and how strong relationships with promoters can open the door to better programming opportunities. He also breaks down the realities of building a Broadway series, evaluating risk, and using technology to streamline everything from offers to settlements.
In this episode:
How Mesa Arts Center became a catalyst for downtown revitalization
What it takes to build and grow a successful Broadway program
Why performing arts centers must balance mission, community impact, and financial sustainability
How strong partnerships with promoters lead to better programming opportunities
How venue leaders can use data to reduce booking risk and make smarter decisions
Why Prism has transformed offers, settlements, and day-to-day operations at Mesa Arts Center
Episode Time Stamps:
(1:05) How Mesa Arts Center Was Funded
Randy explains how Mesa voters approved a Quality of Life sales tax that funded the approximately $95 million Mesa Arts Center—and why that community investment has been key to its long-term success.
(8:23) How the Arts Revitalized Downtown Mesa
How a world-class arts center became the catalyst for downtown redevelopment and long-term community growth.
(13:02) From Musician to Arts Center Executive
Randy reflects on his career journey, from studying music to leading one of the nation's premier performing arts centers.
(31:01) Building a Successful Broadway Program
A look at how Mesa Arts Center built its Broadway series and what it takes to present national touring productions.
(38:31) Balancing Mission, Community & Profitability
Randy explains how he approaches programming as both a cultural mission and a sustainable business.
(47:07) Why Strong Promoter Partnerships Matter
Why collaboration—not competition—with promoters leads to better outcomes for venues, artists, and audiences.
(57:21) How Data Helps Mesa Arts Center Make Smarter Booking Decisions
Randy shares how Insights helps validate offers, assess risk, and make more confident booking decisions.
(1:05:25) Why Prism Changed Mesa Arts Center's Workflow
From faster offers to simplified settlements, Randy explains how Prism transformed his team's day-to-day operations.
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