After a popular fireside chat at NIVA a few weeks ago, Matt Ford and Pat Hannigan, Co-Founder & CTO of Hive, sat down to continue the conversation around one of the biggest topics shaping live events today: AI.
In this episode, Matt and Pat talk about how AI is moving beyond the hype and into the day-to-day workflows that help live event teams save time, make smarter decisions, and sell more tickets.
They cover everything from Hive's new AI-powered Marketing Assistants to Prism's MCP server and Insights, plus where AI fits (and doesn't) in the future of live events.
In this episode, you'll learn:
How Hive's AI Marketing Assistants help teams automate campaigns without losing the human touch
Why "default good marketing" is becoming the new standard for venues and promoters
How AI is improving booking decisions with better data—not replacing instinct
How Prism's MCP server connects AI directly to your event data and workflows
Why verified ticketing data is changing the way promoters evaluate shows
Where AI still falls short and why humans remain essential to great live events
Whether you're booking shows, building marketing campaigns, or simply trying to understand where AI is headed, this conversation is packed with practical insights you can apply today.
Episode Time Stamps:
(6:45) From AI Firehose to Hive's Marketing Assistants How Hive evolved from simple AI chat tools to marketing assistants built into real workflows.
(17:30) What the Assistants Actually Do Real campaign examples, how assistants draft marketing, and why human review still matters.
(24:40) Default Good Marketing Why personalized marketing wins, and how AI makes it practical for lean teams.
(36:40) How Hive Uses AI Behind the Scenes Why AI is a tool—not a replacement—and how Hive balances speed with reliability.
(45:20) Daily AI Workflows & Prism's MCP Using AI for everyday work, Prism's MCP server, and faster contract reviews.
(56:00) Prism Insights & Smarter Booking Decisions How verified ticketing data helps promoters make better booking decisions.
(1:03:05) The Future of AI in Live Events AI's limits, smarter booking tools, and why the future is human + AI.
Please share this with anyone that might be interested in the topics, links below to subscribe and stay in the loop with the podcast and Prism:
Subscribe here
More on Prism
Follow us on Instagram (@prismfm)
Follow us on LinkedIn (here)
Meet the Podcast Host/CEO of Prism -Matt Ford
Opening Music - Banana Bread - Layton.rx (Prism engineer!)
