This CEO cut his LinkedIn time by 75% using THIS Claude Skill (while improving performance)

Peter Caputa is the CEO at Databox (analytics platform, doing about $10m ARR) and ex-VP Sales at HubSpot. This is his 4th time on the podcast, which is the record.

Since the first time I had him on the show about 3 years ago in Oct 2023, he has been extremely consistent on Linkedin, building his CEO brand.

He recently posted about a Claude Skill he built that streamlined how he writes his Linkedin posts, cutting his time spent by 75% while improving his average post performance. So I brought him back on the show to break it down for us.

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We discuss:

* Should every B2B CEO still be active on Linkedin?

* Breaking down his Claude skill

* How he built the skill

* Every tool / connector the skill calls to pull in data

* Running through it using a real Linkedin post example

* The “charges” framework for writing hooks

* AI writing vs AI slop

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Connect with Peter:

Peter’s LinkedIn: https://www.linkedin.com/in/pc4media/

Databox: https://databox.com/

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Connect with Finn:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Project 33 - LinkedIn Agency for CEOs: https://www.project33.io/

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Show notes / mentioned in the episode:

Databox MCP: https://databox.com/mcp

Peter’s post about his Claude skill: https://www.linkedin.com/posts/pc4media_writing-a-linkedin-post-used-to-take-me-2-share-7448480446147051521-IvYE/

Download Peter’s Claude skill: https://drive.google.com/file/d/15ldmkbyvOI0F13joRRvjPd9UQ71M3kb3/view

Peter’s entire Linkedin performance history: https://docs.google.com/spreadsheets/d/18c4tt8EjYOjxqCJylJ6Kigichv-57YdoqQ3-KrrKcUM/edit?usp=sharing

AuthoredUp: https://authoredup.com/

Avoma: https://www.avoma.com/

Asana: https://asana.com/

TypeRacer: https://play.typeracer.com/

10FastFingers: https://10fastfingers.com/

Hope you enjoy!! Let me know your thoughts / feedback

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