Emily Kramer is the founder of the wildly popular MKT1 newsletter with over 80k subscribers, where she writes long-form essays on marketing trends, strategies, and tactics for B2B startups.

Before starting MKT1, she was VP Marketing at Carta from their series C through E, VP Marketing at Astro, which was acquired by Slack, and Head of Marketing at Asana, where she built their marketing team from 1 to 25 people.

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In this episode, we discuss:

* Emily’s tips on building & writing a newsletter

* How to promote your newsletter

* How to get featured on other big newsletters

* Where most of her subscribers come from (it wasn’t what I assumed)

* What topics and formats work today

* How much work it ACTUALLY takes to write a great newsletter

* Substack vs beehiiv

* Her writing and research process + how she uses Claude Code for it

* The Figma MCP workflow she uses to create graphics

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Connect with Emily:

Emily's LinkedIn: https://www.linkedin.com/in/emilykramer/

MKT1 Newsletter: https://newsletter.mkt1.co/

MKT1 (advising): https://www.mkt1.co/

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Connect with Finn:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Project 33 - LinkedIn Agency for B2B execs: https://www.project33.io/

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Mentioned in the episode:

Kyle Poyar’s Newsletter: https://www.growthunhinged.com/

Lenny’s Newsletter: https://www.lennysnewsletter.com/

Granola: https://www.granola.ai/

Wispr Flow: https://wisprflow.ai/

Attio: https://attio.com/

Hope you enjoy!



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