Colin Lake, VP and head of digital care transformation, neurology and rare disease at UCB, is passionate about helping patients with rare diseases. He joins Maria Whitman to talk about how UCB has focused on simplifying its digital strategy to address key pain points for rare disease patients.
Highlights include:
Why partnerships are an important part of this journey
How a collaboration using ZS’s ZEBRA tool helped UCB move the needle of diagnosis
Why pharma leaders should experiment with new technologies to drive real change and innovation
