How should pharma companies respond to the current “hinge moment” where new technologies are enabling breakthroughs in drug discovery, manufacturing and customer engagement? Maria Whitman’s guest Alex Koehler, vice president and head of digital technology and innovation at Amgen, believes it’s time to be bold and move faster to capitalize on this opportunity. In this episode they discuss:
How Amgen is using its Amgen India Center as an innovation hub to tackle key challenges
How AI and data-driven insights can help personalize interactions, predict barriers and improve the patient journey and access to therapies
How biopharma can transform to better serve patients through innovation and digital enablement
