For years, sleep was the pillar of health we were proud to sacrifice. Not anymore.
In the last few weeks alone, a New York hotel turned its rooms into a sleep lab, Singapore Airlines and Fiji Airways redesigned the cabin around your body clock, supplement brands in China and the US launched sleep-and-energy pairings, and a UK mattress shop started funding mental-health charities. Different industries, different countries, one direction.
This episode names the shift: sleep is moving from a product category to a capability any industry can offer. Christophe and his AI co-host Thalia connect the signals through Healthusiasm and the Transformation Economy, and land what it means for anyone who runs a business - even one with nothing to do with health.
Chapters:
(00:00) Sleep from category to capability
(01:08) Inside the Equinox Sleep Lab hotel room
(03:05) Sleep tourism and the Global Wellness Institute
(04:23) Sleep at 38,000 feet - Singapore Airlines, Bombardier, Fiji Airways
(05:50) Sleep patches (China) and Natrol + Calm (US)
(07:01) The signal: sleep escaping its categories
(08:46) Healthusiasm: chasing health everywhere
(10:16) Dreams mattresses, Mind and SAMH
(11:44) The Transformation Economy
(12:05) Life Aspirations: recovery, vitality, calmness, nothingness
(13:28) Korea, K-Health and Olive Young
(15:53) Designing how we feel
Because it's a Healthusiasm world - and the boundaries between healthcare, wellness and consumer industries are blurring.
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