What Selling Teaches You That Reading Never Will

You can read every copywriting book ever written and still freeze the first time someone tells you your offer is too expensive. In this episode, Igor explains why the real education in copy and sales comes from doing, not reading. He shares the story of a client who borrowed $8,000 from a loan shark to join his coaching program, a truck driver whose wife walked out over a purchase, and his own recent argument about peptides. Together, they reveal what is really going on behind "I can't afford it," and the emotional drivers, like freedom and status, that make people buy.