Most email marketers use AI to write their emails. Patrick Yepez uses it to read them. In this episode, Igor sits down with Patrick, a real estate investor with over 40 years in the business, founder of Dream Big Marketing Services, and one of the sharpest email marketers he knows. Patrick reveals how he connected his email platform directly to Claude and turned it into a full-time campaign analyst, the hidden problem it uncovered that cost him 15,000 subscribers and sent his domain reputation to the top, and why the shift from Google search to AI search is the biggest discovery race since the early days of the web.
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