Today's guest is the amazing Ida Herbertsson.


In this episode we talk about money, sexuality and investing in women. How women and men are asked different questions when raising capital. That VC capital is not for everyone and just because you get VC capital it doesn't mean that you are going to build a successful company. Lastly, we cover the exciting topic of money and sexuality, how these are connected and why they are important for our creative flow. 


Ida is running an early stage investment structure, which has invested in over 90 companies. About 45% of their portfolio companies have at least one female founder and the latest investment company has over 40% female investors. She is also a Feminvest Ambassador working to accelerate female ownership. In her own coaching business she teaches and supports women to love money and to connect with their sexuality.

If you enjoyed the episode I hope you share it with your friends.

I would also love to know what you think about the podcast and if it resonates with you, so please share your thoughts!!

…and remember to hustle smarter, not harder⚡️

xoxo Ivana

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