Private practice owners who are tracking their consult call data have a goldmine of marketing information sitting right in that spreadsheet. But not many know how to track this data or what to do with the numbers when you have them.
This episode walks you through exactly what data from your consult and discovery calls can tell you about your marketing and what to change, stop, or keep doing based on what you find.
Listen in to learn:
What the number of consult calls you get each month is telling you about your marketing
The surprising message you will get from tracking your referral sources each month
What to change in your marketing based on how people are reaching out to you
Most practice owners think that because they have their data in their electronic health record or booking system, they know their numbers. But without a tracking system for that data, most have no idea what it is actually saying about their marketing.
When you track and review that consult data, you can learn what the data is telling you, so you shift your marketing and improve the results you get. Your consult call data can stop you from spending time on marketing activities that are not bringing in the clients you need to grow.
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Kathy Colaiacovo. Innehållet i podden är skapat av Kathy Colaiacovo och inte av,
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