If you've been spending more time on your logo than on actually selling your baked goods … this episode is for you. 

Today, we’re getting real about the "overengineering" trap that keeps so many bakers stuck before they ever make their first sale — and I’ll be sharing exactly where your energy needs to go instead (especially in those early days).

Key Takeaways:

  • Your brand colors, website, and Instagram aesthetic aren't what's going to make your bakery profitable 
  • The story of how Spilt Milk went from a scrappy farmers market table to a seven-figure business — and what we didn't spend money on along the way
  • The three things every baker should focus on before worrying about branding or polish
  • Why getting in front of real customers early is the most valuable market research you'll ever do

Resources + Links:

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