In this episode of Wild & Waking, I’m joined by entrepreneur, author, and personal branding expert Colleen Nichols for a candid conversation about mixing business and politics, finding and using your voice online, and why choosing to remain “neutral” is anything but. Colleen has spent years helping entrepreneurs become more human on the internet, but as the political landscape has grown increasingly impossible to ignore, her work has expanded to include what happens when being authentic also means being willing to say what you believe.
We talk about the very real fear that comes with speaking out: losing followers, upsetting customers, disappointing family, being misunderstood, or discovering that people you care about fundamentally disagree with you. Colleen doesn’t pretend those consequences aren’t possible. Instead, we explore what can exist on the other side: deeper trust, stronger alignment, a more connected community, and the relief of no longer performing a watered-down version of yourself to keep everyone comfortable.
In this episode, we explore:
Why staying neutral in business, politics, and social justice is never truly neutral
How to speak about politics online without turning your entire platform into a political account
Finding your voice as an entrepreneur, business owner, leader, and human who cares about the world
The fear of losing followers, customers, friends, or family when you share your beliefs
Why values-led marketing can create greater trust, connection, and alignment with your audience
How changing your mind publicly is a sign of growth—not hypocrisy or failure
Navigating criticism, online backlash, vulnerability hangovers, and the discomfort of being misunderstood
Small, practical ways to speak up online, in your business, and during everyday conversations
Why what you are doing right now reflects what you would have done during other defining moments in history
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