90% of podcasts never make it past episode 20, so what does it take to reach 300? In this episode, Emma celebrates 300 episodes of the Stop Scrolling, Start Scaling Podcast by reflecting on the journey from launching the show in July 2022 to building a growing library of content more than 4 years later. She shares the imperfect beginnings, learning curves, and systems that made consistent publishing possible. She also explores 3 major lessons from creating 300 episodes. You'll learn why a podcast should be treated as its own arm of the business, and why podcasting is a powerful long-term investment in searchability, and brand credibility. If you are considering starting a podcast or wondering whether continuing yours is worth the effort, this episode offers an encouraging look at what becomes possible when you keep showing up.
Listen in as Emma explains:
Why podcasting requires systems, support, and long-term commitment
How consistent recording can dramatically improve your communication skills
How long-term podcasting builds credibility for you and your brand
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