295. Your Next Customer Isn't Googling You: They're Searching AI & Social Media Instead

Your customers aren't just using Google to find you anymore. They are now search on social media platforms like Instagram, TikTok, LinkedIn, YouTube, Pinterest, as well as on AI. Because of this, you can no longer rely on traditional SEO alone for brand visibility. In this episode, Emma breaks down how search behavior has changed and what that means for your content strategy. You'll learn the difference between SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), as well as how social media has become one of your brand's most valuable search assets, and how AI determines which businesses it recommends. If you've been creating content just for entertainment or today's algorithm, this episode will challenge you to think bigger. Join Emma as she covers practical ways to optimize your content so it continues working long after you hit publish.

Listen in as Emma explains:

• Why AI and social media are replacing traditional search behavior
• The difference between SEO, AEO, and GEO 
• How to keep your content discoverable long after publishing

And much, much more!

🔗Links & Resources:

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Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint

Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check 

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