Many businesses are brilliant at execution, and brilliant at executing the wrong things. Dov Shenkman, CEO of Atid Group and author of Value Centric, explains why efficiency alone is a downward spiral, and how AI is about to close the gap between planning and value.

Profit is not the goal. Profit is a result.

That single reframe sits at the heart of this conversation with Dov Shenkman, CEO of Atid Group and author of the newly published Value Centric. Dov spent more than three decades leading global supply chains and operations, including major overhauls at Medtronic and Walgreens Boots Alliance, before turning his attention to a blind spot he sees in most S&OP and IBP processes, they are built for efficiency in a stable world that no longer exists.

Mark and Dov trace the evolution of S&OP through to Integrated Business Planning, and why even organisations that have mastered the methodology can still be playing brilliantly in the wrong ocean.

What we cover:

The premise behind "brilliant execution of the wrong things" — why efficiency-focused planning, however well run, tends to reinforce a downward spiral rather than reverse it.

Value as the missing trade-off currency — Dov's case for treating value, not revenue or forecast accuracy, as the true bridge between sales and operations.

The Customer-Business Value Matrix — how to segment customers into value partners, retention risks, margin diluters and value destroyers, and why the hardest conversations are usually about the last group.

From paper maps to self-driving cars — Dov's analogy for where AI takes S&OP and IBP next, and why most organisations are still navigating with a GPS rather than letting the system close the loop.

Reactive versus proactive transformation — why roughly 90% of the transformations Dov has led in his career were reactive, and what it takes to get ahead of the curve instead of responding to it.

This episode is essential listening for Business leaders, S&OP leaders, supply chain and operations executives, commercial and finance leaders, and anyone responsible for turning planning into genuine value creation.

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