Trend forecaster, writer, and artist Emily Segal joins me to talk about taste, trends, technology, and her work as Head of Brand for Readme – a new dating app for literature lovers.

We also discuss how trend forecasting became a content vertical, the aestheticisation of reading, and what today’s 'creative recession' tells us about the state of culture. As always, Emily's Deep Reading list can be found at phoebe.substack.com

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