Today on the Community podcast, Kristina is joined by Katrina Wagner to talk about personal branding, clear messaging, and how to communicate what you do in a way that actually connects with the right people.
If people don’t understand what you do, they can’t hire you and they definitely can’t refer you. Katrina shares why being clear is more powerful than being clever when it comes to your brand messaging, and how entrepreneurs can position themselves around the problems they solve and the outcomes they create.
Tune in to hear:
- Why clear messaging beats clever messaging when building your personal brand.
- How to explain what you do in a way that makes it easier for people to hire and refer you.
- The questions to ask your best clients to strengthen your messaging and positioning.
- Why more educational content isn’t always the answer—and what creates connection instead.
- How to balance authenticity with showing up as a trusted leader online.
- Why testing different types of content is key to finding what truly resonates with your community.
Kristina and Katrina also dive into the evolution of social media content, silent buyers, creating connection online, and why your personal brand needs to reflect the level of leadership you want to be known for.
If you’re building a personal brand, struggling to clearly communicate what you do, or creating content that isn’t converting into clients and referrals, this episode is for you. Tune into Community anywhere you get your podcasts for an empowering conversation about personal branding, messaging, content, and becoming a brand people understand, remember, and recommend!
Connect with Katrina Wagner:
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Mentioned in this Episode:
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