Imagine a sleep study where picturing yourself diving in a submarine boosted deep sleep by 81%, yet nobody slept a minute longer. It's a real result, and it points to an uncomfortable idea: with the right design, almost anything can be shown to "improve sleep." From free habits to FDA-approved pills to neurotech headbands, every claim has a study behind it, and how that study was built often matters more than the product being sold. In this episode we will
Use that submarine study as a yardstick for judging every sleep claim that follows
Trace the research behind Ambien's 1992 FDA approval, from its 4-5 week trials to the 2013 dose cut for women
Look at suvorexant, where the doses that were tested and the doses that were approved weren't the same
Break down eight ways a sleep study gets steered toward a positive headline, each with a real insomnia example
Put devices and supplements like Somnee, Evolv28, Moonbird and magnesium through the same lens
Leave you with a checklist for reading past the webpage and finding out who paid, who was tested, and for how long
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