In this episode, I break down website behavioral data tools and show how to use them to support smarter decisions and sustainable small business growth.

Most business owners think once Google Analytics is set up, their website data game is strong. But here’s the problem: Google Analytics 4 gives you only half the story. Sure, you find out how many visitors stop by and which pages they visit, but you’re left guessing about what they actually do once they land on your site. Today I’m sharing the free tools that show you exactly how people interact with your pages, the three heatmap types every small business owner should know about, and why having both quantitative data and behavioral data is the secret to understanding what’s working and what’s falling flat.

It’s time to make stronger website decisions using real tools and concrete data. I'll walk you through the practical steps to start tracking and understanding your visitors’ behavior, so you can focus your business systems and simplified marketing exactly where they make the biggest impact.

00:00 -Why Google Analytics only tells half the story

01:54 -Quantitative vs. behavioral data (what you’re missing)

03:50 - How to use the three main types of heat maps

07:19 - Two free tools for website behavioral data

11:56 - Using path exploration in Google Analytics

Links & Resources:

Show Notes: https://kristendoyle.co/episode187

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