In this episode, I break down the 20-minute google analytics setup your business needs and how it supports smarter decisions and sustainable small business growth.

If you can't tell me how many people visited your site last month or what they did while they were there, you’re making decisions about one of your most important business assets completely blind. Today, I’m showing you just how simple it is to get website analytics in place, no tech degree required. Whether you’re a service provider trying to book more calls or a product seller hoping to understand your customer’s journey, you’ll find out why this is a business decision that can transform the way you approach website strategy.

We’ll cover the two free tools every website owner should be using, my favorite plugin for getting all set up without touching a single line of code, and the one conversion event you need to track to know if your website is really doing its job. Plus, you’ll get my list of what to skip so you don’t get overwhelmed and give up before you see results. It’s all about focusing on what matters, so you can stop guessing and start making confident, data-backed business decisions.

01:24 -Why analytics are a smart business decision, not just a tech task

02:39 -The two free analytics tools every small business owner needs

08:28 - What is a conversion event and why does it matter?

10:50 - Common analytics rabbit holes to avoid

Links & Resources:

Show Notes: https://kristendoyle.co/episode186

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