Turning Uncertainty into Strategy with Jennifer Brace, Chief Futurist at Ford Motor Company

The future may be uncertain, but your business strategy doesn’t have to be. The secret? Stop predicting and start preparing.  

In this episode, Jennifer Brace, Chief Futurist at Ford Motor Company, challenges the way insight professionals think about data, foresights, and the future. She explains the importance of broadening the scope of long-term planning to include external signals, consumer reactions, and macro factors like climate change.

We also discuss:

• Why consumers struggle to predict their own behavior.
• The STEEP framework.
• How AI adoption hinges more on public acceptance than tech capabilities.

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