The Additive Value of Data with Dan Foreman, Insights Entrepreneur and Former President of ESOMAR

Is data the new oil?

In this episode, we welcome Dan Foreman, insights entrepreneur and former president of ESOMAR, who shares his thoughts on what makes data, and by extension insights professionals, so important in today’s world.

We also discuss: 

• How the insights industry would look if it were built today
• Why data is so valuable
• The importance of spending time outside the insights space 
• How to use a data curation approach to build customer affinity