Every brand wants advocacy, few are willing to actually build it. Here's how.

In this week's episode of Building Brand Advocacy, Lindsey Gamble, creator economy strategist at IZEA,  unpacks the latest creator economy shifts, from B2B vs B2C creator strategy to behavioural psychology, and the value of content creators in the modern industry.

We also delve into which brands are winning at advocacy right now, how to turn consumers into advocates, and the impact of showing up in AI-powered search.

In this episode, we cover:

• The creator economy landscape; key trends, creator value, and why popularity is surging

• B2B vs B2C creator strategy

• How brands connect with consumers vs creators

• The state of brand advocacy, who's doing it right, and how to earn it

• Showing up in AI-powered search

  
  

Chapters

00:00 Welcome to Cannes Lions

02:38 Top Creator Trends

05:30 B2B vs B2C Creators Explained

11:21 Creator Tiers and Trust

14:14 Everyone Is a Creator

17:12 The Current State of Advocacy

22:18 Earning Brand Love

26:20 How AI Search Will Impact

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