In this weeks episode of Building Brand Advocacy, we invite the CMO of Cannes Lions to join us ahead of the festival to unpack what's actually shifting in advocacy, creator marketing, and how the Lions are judged in 2026. plus hard strategies for measuring community, elevating marketing in the boardroom, and driving real ROI.
In this episode, we cover:
What to expect from Cannes Lions in 2026
What’s changing in advocacy & creator marketing
The Lion judgement process at Cannes
Opportunities for CMOs to elevate marketing in boardrooms
How to effectively measure community
The next generation of CEO & CMO’s
Building community through credibility
Chapters
00:00 Welcome and Guest Intro
01:36 How Cannes Lions Has Evolved
05:20 CMO Pressure and Priorities
09:05 How Cannes Lions Judging Works
15:12 Proof Creativity Drives Growth
18:31 Merging Brand and Performance
22:14 Boardroom Alignment and Metrics
29:31 How to Measure Community Impact
34:19 The CMO of 2030
39:25 You Cannot Buy Attention
42:28 AI and Creative Possibility
45:01 Cannes Week Wrap Up
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