[Cold open [Jake is moving... Again] ends at 10:40.]
Google Ads feels weird right now, and we’re trying to figure out what changed.
In this episode, we talk about what we’re seeing in real local lead gen accounts. LSAs are getting more attention, standard search ads feel weaker, CPAs are rising, and clients are asking fair questions.
We also get into what we’re testing next, including AI Max, target CPA, Google-hosted lead forms, ChatGPT ads, and better reporting. No perfect answers here. Just honest testing, cleaner data, and saying the quiet part out loud.
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