[Cold open [Jake’s 7,000-word schema study] ends at 11:56]
AI is making clients question what they used to pay agencies for.
In this episode, we talk about how clients are starting to look at agency work differently now that AI can give them a first draft, a basic design, a legal answer, a finance answer, or a marketing opinion in seconds. It does not have to be perfect to change how they think.
That is the part agency owners need to pay attention to. The real threat is not always what AI can actually do, but what the client believes it can do.
The value has to move somewhere else. Better thinking, better judgment, better relationships, better performance, and being the kind of partner clients actually trust when the AI gives them a confident answer that is wrong.
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