What does it take to build a challenger brand with integrity in a market dominated by global players? In this episode of The Lead Creative, Mongezi Mtati talks to the founder and CEO of Desert Salt, Samantha Skyring, about growing with intention, encouraging customers to buy less, and why attention to detail matters more than scale.
The conversation explores storytelling, founder-led brand trust, social media as a tool for connection, and how long-term thinking creates brands that last.
Make a donation to Threads for Ikasi, a foundation that provides school uniforms, dignity packs and other essentials to children in townships, rural areas and under-resourced communities. To support them, go to: https://threadsforikasi.org
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