In this episode of The Lead Creative, Mongezi Mtati speaks to Chris Botha, MD of Park Advertising, about why brands are playing it safe and what it’s costing them.
He shares his perspective on the tension between data and creativity, why shrinking budgets should drive braver decisions, and how media consumption is shifting in a world where audiences increasingly avoid interruption.
Make a donation to Threads for Ikasi, a foundation that provides school uniforms, dignity packs and other essentials to children in townships, rural areas and under-resourced communities. To support them, go to: https://threadsforikasi.org
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