Instagram has quietly rolled out new Reels insights and they could completely change the way you create content.

In this episode of Marketing & Margaritas, we break down Instagram’s latest analytics update, including skip rate, share rate, save rate, reposts, comments and what these metrics actually mean for your reach.

We dive into:

  • Why skip rate is now one of the most important metrics to watch
  • What your Reels insights are secretly telling you
  • Why people are scrolling past your content in the first 3 seconds
  • How to create stronger hooks that stop the scroll
  • The biggest mistakes business owners make with Instagram Reels
  • The difference between top, middle and bottom funnel content
  • How to improve your reach without posting more

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