In this episode, we're talking about Black Friday NOW and for good reason. The brands that win the biggest sales weekend of the year don't start planning in October; they start months in advance.

We break down exactly what ecommerce brands should be doing now to maximise revenue, reduce ad costs, and avoid the last-minute scramble. From choosing the right offer to warming up your audiences and planning your email marketing, this episode is your Black Friday planning checklist.

  • When to launch your Black Friday campaign (and why waiting is risky)
  • How to choose an offer that actually converts
  • Whether to run a sitewide discount, tiered offer or gift with purchase
  • How to use your stock levels to influence your promotion
  • Why you should analyse your competitors before planning your sale
  • How to build warm audiences with organic content and paid ads
  • Why top-of-funnel Meta ads are critical before November
  • How to prepare for higher advertising costs during Black Friday
  • Why improving your email sender reputation now matters
  • How to stand out when everyone's inbox is full

If you want this year's Black Friday to outperform last year's, this episode will help you build the strategy before the busiest shopping season begins.


Let us know what questions you have around Black Friday: https://www.instagram.com/marketingandmargaritas_/

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