What if the fastest way to grow your business isn't more clients, but fewer?
Today, Damien Schreurs founder of EasyTECH, shares how he built his side hustle: testing ideas for free, negotiating time away from a full-time R&D engineering job, and running on minimal sleep just to make it all fit. When he finally went all-in, he was confident he had the right plan.
He didn't.
Damien came within one late invoice of bankruptcy, and it took a friend from his networking group pointing him toward the right training and mentorship before he found the number that actually mattered: revenue per customer. That single shift led him to cut his client list from 45 down to 9, multiplying his revenue per customer by nine times in the process.
In this episode, you'll hear:
The real math behind "fewer clients, more revenue," and why total client count can be the wrong thing to chase
How Damien nearly lost everything before he found the metric that turned his business around
Why he kept running a newsletter for years out of pure habit, long after it stopped working for him
The one regret he still carries about staying quiet about his business, and what he'd do differently
How he's using AI today as a co-CEO, CMO, and CFO for EasyTECH
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