Why is Employee Advocacy Essential for Employer Branding? | Rolls-Royce’s Steven Brand

How do you transform a global icon known for luxury cars into a performance-driven technology powerhouse through the voices of its own people?

In this episode, we are joined by Steven Brand, Global Employer Brand Lead at Rolls-Royce. Listeners will hear why employee voices carry more weight than corporate channels and how Rolls-Royce uses a unified employer brand to challenge and correct market misconceptions about its business. Discover the importance of shifting the narrative from corporate requirements to individual career benefits and reputation building, while still finding the room to play within strict tone-of-voice and design guidelines. Plus, understand why early-stage advocacy programs need a balance of hard metrics and powerful anecdotal stories to successfully win over leadership and drive long-term adoption.

This episode offers a practical, step-by-step guide to proving the business value of employee advocacy.

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