How to Use a Pilot Group to Scale Employee Advocacy Globally | Aptean

How do you turn employees into active brand advocates in less than 90 days?

In this episode, Anna Laura McGranahan, the driving force behind the social media strategy at Aptean, an AI-enhanced enterprise software, shares her blueprint for migrating from manual, untrackable social sharing to a high-performance advocacy engine that hit its end-of-year goals in just four weeks.

Listeners will discover how to build a structural foundation for scale, from navigating IT requirements like Single Sign-On to leveraging executive leadership to drive immediate adoption. Anna Laura also pulls back the curtain on her use of Generative AI agents to remove the “blank page syndrome” for employees, ensuring that even engineers and R&D teams feel confident posting on LinkedIn.

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