189. How Jim Groves Built Rubberdesk to Bring Transparency to Flex Office Markets

What percentage of your market is actually flexible office space… and does that number even matter?

I loved this conversation with Jim Groves, founder of Rubberdesk, because he completely reframed how we think about supply, demand, and what tenants actually see when they're searching for space.

Jim built Rubberdesk around one core idea: transparency. Not just more data, but better, usable data that helps tenants actually make decisions and helps operators understand what's really happening in the market.

We also dig into:

• Why lack of transparency leads to poor pricing and bad customer experiences
• How AI is transforming brokerage, from instant shortlists to real-time market insights
• The massive diversity in today's coworking product… from bare-bones offices to spaces with saunas, ice baths, and golf simulators
• Why brokers need better tools (and how Rubberdesk is building them)
• What the future of flex looks like in an uncertain economic environment

If you're trying to understand where flex is really headed… or how to position your space in an increasingly competitive and diverse market… this one is worth your time.

Resources Mentioned in this Podcast:

Jim Groves on LinkedIn
Rubberdesk website

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