What would it look like to bring your brand to life through a powerful in-person event... one that connects your community, celebrates your culture, and creates lasting impact?
In this episode, you’ll hear from Catalina, co-founder of Heliconia Boutique — a Latina-owned handcrafted jewelry brand that blends design, Latin heritage, and women’s empowerment.
From growing up in Colombia to starting a business, the struggles of growth, and finally breaking through and hosting a sold-out launch event in Colorado, Catalina opens up about how Heliconia’s jewelry has become more than an accessory… it’s a statement of identity, resilience, and cultural pride.
Catalina’s story is a powerful example of what happens when you lead your business from the heart and what can happen when you overcome self-doubt and are instead able to build clarity and confidence within to grow your business.
By the end of this episode, you’ll learn: • How Heliconia Boutique evolved from a sister-led side hustle into a thriving jewelry brand • The power of jewelry to help women feel bold, confident, and connected to their roots • The mindset shifts that helped her show up on social media with confidence and authenticity • Tips for hosting successful community events that deepen relationships and drive brand growth • How joining Product Biz Academy helped Catalina gain clarity on her audience and marketing
Catalina Quintero is the co-founder of Heliconia Boutique, a jewelry brand that blends Colombian craftsmanship with stories of culture and identity. Through her work, she empowers women to lead with soul and style, and inspires her community by sharing her journey as a Latina entrepreneur in the U.S.
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