What if the “right” move in HVAC was the one most contractors refuse to do?
Derek Cole (Simmons One Hour, NC) was diagnosed with multiple sclerosis at 31, and still built one of the most consistent growth stories in the industry, earning One Hour Franchisee of the Year out of 400+ franchisees.
In the Season 3 premiere of Change Your Filter, Derek and Paul Redman get into the real playbook:
✅ Why Derek believes customers aren’t listening until they know the price ✅ What happened when he put pricing online (and what he didn’t lose) ✅ How a rural market with long “windshield time” can still win big ✅ The systems that create trust: reviews, standards, response, and communication ✅ His content strategy (thousands of posts) and why “answering questions” beats marketing tricks ✅ The AI twist: “Derek AI” trained on 900,000+ words of content to help customers and employees instantly ✅ The leadership mindset that keeps him moving forward through MS: next rep, next play
Watch now and tell us this: Are you team “pricing online” or team “keep it hidden”?
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