Running an arts organization is hard, but tackling a $1 million deficit is a different level of challenge. In this episode, Aubrey Bergauer sits down with Vanessa Morosco, Executive Artistic Director of the American Shakespeare Center (ASC), to discuss how they orchestrated a massive financial turnaround. Learn the tactical steps taken to integrate marketing and development departments, the nuances of managing board expectations during a crisis, and the importance of viewing transactions as human behavior. Whether you work for a theater, a symphony, or a museum, this case study offers a roadmap for moving from financial scarcity to a balanced, sustainable future.
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