Auto-renewing subscriptions in the arts: how one organization hit 87% adoption and tripled its season ticket base in two seasons. Justin Morgan, Director of Audience Development at Chamber Music Society of Salt Lake City, joins Aubrey Bergauer to break down how a small presenter of world class chamber music went from selling 90 paper tickets per concert to filling 450 seats — and how their move to an auto-renewing season ticket model helped them get there.
Justin walks through the exact playbook: ditching paper tickets and Excel spreadsheets, migrating to a new CRM to support this work, launching a buy-one-get-one season subscription offer to build the base, then converting to opt-out auto renewal with an 87% adoption rate. He also shares how the board navigated the shift from all-volunteer to part-time contractors, why long-tenured board members were actually the hungriest for change, and how generous ticket donations to veterans and students became a feeder for new subscribers and donors.
If this episode helps you rethink your subscription model, subscribe to The Offstage Mic and leave a quick rating or review — it makes a real difference.
Reserve your free seat at my Audience Growth Masterclass right now by going to www.aubreybergauer.com/masterclass.
Learn more about about the Chamber Music Society of Salt Lake City: cmsofslc.org
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