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What if the biggest thing holding your marketing back isn't your ads... but your brand?
In this episode of Imperfect Marketing, Kendra Corman sits down with Matt Raminick, founder of Sunnyside, to explore what branding really means and why so many businesses miss the mark by focusing on logos, colors, and visual identity before understanding their customers.
Matt shares the four foundational questions every business should answer before investing in marketing, explains why customer research should guide every decision, and discusses how data, curiosity, and real conversations help brands stand out in crowded markets. You'll also hear why AI is a powerful tool for analyzing information, but it can never replace genuine customer insights.
Whether you're launching a new business, refreshing your brand, or trying to improve your marketing results, this conversation will help you build a stronger foundation that supports long-term growth.
In this episode, you'll discover:
✔ Why branding is much more than your logo
✔ The four-part framework for building a memorable brand
✔ How to identify and understand your ideal customer
✔ Why talking to customers is still one of the best marketing strategies
✔ How surveys and customer feedback can improve your messaging
✔ Why trying to market to everyone usually hurts your business
✔ Matt's biggest marketing lesson after more than 20 years in the industry
Your brand isn't what you say it is. It's what your customers remember and why they choose to come back.
About Matt Raminick
Matt Raminick is the founder of Sunnyside, a marketing agency that helps lifestyle brands grow through strategic branding, paid advertising, and customer-focused marketing.
If you enjoyed this episode, please subscribe, leave a review, and share it with another business owner or marketer who could benefit from the conversation.
LinkedIn: https://www.linkedin.com/in/mattraminick/
Website: sunnysidecalifornia.com
Connect with Kendra Corman:
Linkedin: https://www.linkedin.com/in/kendracorman/
#branding #marketingstrategy #smallbusinessmarketing #digitalmarketing #brandstrategy #businessgrowth #entrepreneurship
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