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Are you asking the wrong question about AI in your business?
A lot of businesses start with, “How can we use AI?” But that question can send you down a rabbit hole of tools, experiments, and half-finished ideas.
In this episode of Imperfect Marketing, Kendra Corman explains why a better starting point is the problem itself. Look for the process that is slowing you down, creating a backlog, or eating up more time than it should. Then ask whether AI can help solve it. Sometimes the best answer might not involve AI at all.
Kendra shares a real example of a client who used AI to review an existing process and uncover a much simpler solution: a SharePoint list with automations. The win wasn’t using more AI. It was finding a better way to work.
She also explains why one of the highest-return AI projects you can tackle is teaching AI your voice. If every AI-generated draft requires a complete rewrite, you haven’t actually saved yourself any time. Giving AI real examples of how you communicate can help it produce stronger first drafts that need refinement instead of reconstruction.
In this episode, you’ll learn:
- Why “How can we use AI?” may be the wrong question
- How to identify the right problem before choosing a too
- A simple way to use AI to uncover process improvements
- Why defining your voice can make AI-generated content more useful
- How to start with one small AI pilot instead of trying to transform everything at once
- Why one measurable win is more valuable than ten unfinished experiments
The goal isn’t to become an AI-first business. The opportunity is to become a better problem-solving business and use AI where it actually makes sense.
Ready to make AI sound more like you?
Get Kendra’s Write Like You GPT at kendracorman.com/write-like-you.
And if this episode gets you thinking about a problem you want to tackle first, connect with Kendra on LinkedIn at kendracorman.com/LinkedIn.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
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