Dr. Gyles Morrison, a Clinical UX Strategist and former medical doctor, discusses how UX research can improve healthcare by addressing the realities of clinical practice, systemic bias, and complex care delivery. He explores why healthcare research must go above and beyond combining user research with population health data, workflow analysis, and an understanding of clinical systems to design products that patients and clinicians can actually adopt. Gyles also introduces his principle of "designing with discrimination in mind," arguing that digital health products should anticipate where bias enters clinical decision-making and deliberately shape workflows that make evidence-based care the easiest path to follow.
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Episode highlights
00:01:50 - Unique aspects of user research in healthcare
00:05:33 - Example of complexity of user research in healthcare
00:12:33 - Motivation for work in healthcare
00:16:27 - The biggest problems in healthcare
00:12:16 - Care plans in healthcare
00:23:21 - A clinitial's mindset and subconscious bias
00:28:23 - Communicating user research findings in healthcare
00:30:48 - Final advice
About our guest
Dr. Gyles Morrison is a Clinical UX Strategist with 15 years of healthcare experience (as of 2026). Originally a doctor in the UK, he now works globally, aiding UX professionals and healthcare firms in crafting valuable products and services for clinicians and patients. His expertise spans digital therapeutics, healthcare behavior change, health equality, and UX strategy. Gyles also leads the Clinical UX Association, a worldwide community passionate about healthcare. As a UX mentor and career coach, he assists doctors transitioning from clinical practice to UX careers and delivers talks and workshops on career change, personal development, and personal branding. You can connect with him through his website or on LinkedIn.
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About this podcast:
Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.
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