Mixers have to fight an uphill battle to make an impression. They’re not as sexy as whiskey or gin, and if you’re starting a new company one question inevitably comes up: Does the world really need another tonic water? Fortunately David Vogel, the Founder & CEO of Badger Bevs has the answers. He sits down to talk about breaking into the business, the R&D required to get the quinine and citrus in his tonic just right, and how working for a pet food company gave him a secret edge in supply chain management

PLUS, new bobbleheads just dropped, and Greg and Sother take a moment to reflect on one of their favorite regional traditions: the beloved local beer of, let’s say less than stellar quality.

Follow Badger Bevs at @badger bevs


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