In this episode of What the Field?!, we sit down with Sabine Bonnot, President of Planet-score, to discuss how their food labelling system is helping consumers better understand the environmental impact of what they buy — and why some types of information matter more than others.

Drawing on research conducted in supermarkets across Europe, Sabine explains why shoppers distrust simplified, aggregated scores, and how transparency on issues like pesticide use, biodiversity, animal welfare, and production methods can guide them towards more sustainable choices.

Sabine shares insights on:

  • Why climate impact often ranks lower for consumers choosing food products


  • How detailed labels can shift purchasing decisions towards nature-positive farming


  • The role of clear communication in building trust between farmers and eaters

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