In this episode of Bread for the People, host Jim Serpico interviews Maria Baradell, founder of Leaf and Loaf, a Blog and sourdough bakery in Dallas, Texas. Maria shares her journey from starting as a cottage baker to teaching sourdough bakers how to launch and grow their home bakery. They delve into Maria's innovative two-pan baking method, her Venezuelan roots in bread making, and her approach to scaling up production. Maria also discusses her consulting work, digital products, and how she balances baking with being a mother of five. The conversation covers diverse topics from marketing strategies, managing orders through platforms like Hotplate.com, to engaging content creation within the sourdough community.
00:00 Introduction and Guest Welcome 00:11 Maria's Baking Journey 02:15 The Two Pan Method 04:00 Baking Techniques and Tools 16:31 Order Management and Hotplate 23:22 Exploring a New Tool for Bakers 24:28 Marketing Strategies for Home Bakers 25:30 Personal Touches and Unique Offerings 26:22 Navigating Social Media and Community Groups 28:30 Creative Promotions and Giveaways 29:44 Insights from Ebooks and Courses 31:48 Scaling and Managing a Home Bakery 32:19 Challenges and Solutions in Hiring 37:35 Innovative Bread-Based Dishes 40:58 The Sourdough Awards and Community Engagement 48:05 Upcoming Courses and Final Thoughts
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